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Marketing,Branding & Advertising
Practical marketing analysis, brand case studies, business growth lessons and profiles of companies operating in Tanzania and Africa.


What If Tanzania Became Communist?
This is a thought experiment on what marketing might look like when consumerism dies

Ayoub Kawambwa
Mar 94 min read


Turning free users into paying customers!
A simple way to turn free users into paying customers!
Ayoub Kawambwa
Jan 281 min read


Advertising is like fishing!
Don't have money to rent a billboard?Do this instead!
Ayoub Kawambwa
Jan 271 min read


A Little Bit of Waste Is Good
Waste could be good,Sometimes, what looks like waste is actually doing the heavy lifting!
Ayoub Kawambwa
Jan 244 min read


Why i had to Write Marketing On Steroids!
To those asking whether i have lost my mind trying to be a successfull author in Tanzania
Ayoub Kawambwa
Jan 174 min read
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