Advertising is like fishing!

A Perfect display of Scissor lift next to an electric pole(free billboard like exposure)

No one goes fishing on a spot with no fish,so why should you place your ad just anywhere?

I was impessed with 'Weichai' the manufacturer of engines and industrial material-handling equipment like the ones pictured above clever 'ad like placement' of their equipment yesterday while driving home

I am not into engineering but i had to google the names of the equipments displayed along Bagamoyo road(Fork lift and Scissor lift) proving the efficacy of the display

What struck me was how cleverly they demonstrated the use for their scissor lift by placing it right next to the electric pole,this is far more effective than even renting billboard space!

It reminded me that advertising has to stimulate sensory organs such is visual,smell,taste etc for it to be successfull no matter how much you think the user is familiar with your product,just like the below clever 'scracth & sniff' billboard campaign by Lynx

Would you have partcipated in this campaign?

In my book,Marketing On Steroids : A Guide To An Unfair Advantage In The Marketplace,i have demonstrated similar techniques where one outdoor concrete decorator didn't waste effort in advertising to a wider audience but only targeted specific homeowners to great success(grab your copy on homepage)

I hope i find another interesting marketing concept while heading home today too!